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How to Spec Type
     

How to Spec Type

by Alex White
 

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A treasury of visual/verbal techniques with which to upgrade & enrich the value of printed communication. Part 1: preparing the copy for type: points & picas; language of type; type size; weight & posture; letter, word & line spacing; type arrangements; copyfitting; counting characters & manuscript; selecting the type; casting off; adding leading; adjusting

Overview

A treasury of visual/verbal techniques with which to upgrade & enrich the value of printed communication. Part 1: preparing the copy for type: points & picas; language of type; type size; weight & posture; letter, word & line spacing; type arrangements; copyfitting; counting characters & manuscript; selecting the type; casting off; adding leading; adjusting to fit; marking copy; creating comps; display & text comping; computer comps; & exercises. Part 2: Type Samples: breaking up text; display type; runarounds; initial caps; tables & forms; charts & graphs; rules & bullets; & exercises.Glossary. Type speccing marks. Bibliography.

Product Details

ISBN-13:
9780788159787
Publisher:
DIANE Publishing Company
Publication date:
12/01/1998
Pages:
127

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