The beauty industry is a massive one that grows every year. It pulls in millions of dollars and beauty bloggers are working hard to get a piece of the pie. “How to Start a Beauty Blog: Building a Beauty Empire Online” gives bloggers tons of tools to get started with a strong platform online. Beauty blogging is very different from other subject matters, because of the focus on tutorials, product reviews and red carpet events. Beauty isn’t so much about sharing thoughts – it is about teaching and educating others.
This book will provide you with tons of information, including how to set up your website, how to make money and how to organize your beauty content. It offers you information about Google News and about to get included, if you want to focus your writing on beauty news.
Taking a beauty blog from start to success requires lots of time and effort, but this book will prepare you as you take the step from a blogger to a business owner.
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About the Author
"I’ve always had that entrepreneurial spirit, even before I added content strategist, speaker and author to my resume. When I graduated in 2009 with my Master’s degree in hand, I decided to pursue a freelancing career because the idea of working for someone else didn’t entice me – at all. By trade, I am a language psychologist – something I try to put to good use in my many books. During my freelancing years, I learned the ropes of the internet, including everything about hosting, websites, HTML, blogging, monetization and ad-campaigns.
And then something clicked for me; I wanted to do my own thing. In 2012, I began writing a business plan without really knowing where it would take me. I continued to work with clients, who were either starting blogs of their own, or trying to keep readership numbers high with engaging content and massive exposure.
I always worked on my business on the side, taking what worked with clients into my business and tossed everything else to the side. Slowly, the business plan started to make sense. I knew what I was good at and what my readers enjoyed. Soon, there was no turning back.
Today, I continue to write books, share my knowledge and work on my business, One Door Press.
I can’t wait to see what you create."
In 2013, Malene Jorgensen did a soft launch of her company – One Door Press – which would grow in both Canada and the United States. Within months, the company would enter and expand in 50 additional countries. Her company started as an international publishing company, but with more knowledge, growth, and experience, she grew the company in new directions.
Jorgensen owns and operates several websites on the internet as part of her business plan. Her work with start-ups, online content creators and regular bloggers have given her plenty of recognition. She shares her own tips and experiences in her books. She is the Vice President of the Professional Writers Association of Canada, representing the Canadian Prairies. She has also been recognized and nominated in her home country of Denmark at Internet Week Denmark for the “Rethink Award” for her contributions to the online world.
She currently runs her international start-up, writes books about her online knowledge, does speaking engagements about the book and online publishing, and works with clients in New York, Miami, Boston and Silicon Valley in San Francisco.