How to Start a Home-Based Photography Business / Edition 4

How to Start a Home-Based Photography Business / Edition 4

by Kenn Oberrecht
Pub. Date:
Rowman & Littlefield Publishers, Inc.


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How to Start a Home-Based Photography Business / Edition 4

Do you love to take photographs? Do you tote your camera wherever you go? Now you can realize your dream of working from your home at something you'd enjoy -- a home-based photography business. Author Kenn Oberrecht shares his experiences and down-to-earth advice on every aspect of setting up and running a thriving home-based photography business, from estimating your start-up costs and outfitting your darkroom to staying profitable once you're in business. Use his handy worksheets, quizzes, and checklists as practical steps toward achieving your dream. Whether you want to earn your living as a portrait photographer, photojournalist, or product photographer -- or be the most versatile photographer in your community -- this guide will put you on the path to building your own home-based business.

Product Details

ISBN-13: 9780762724833
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 12/01/1902
Series: Home-Based Business Series
Edition description: Older Edition
Pages: 256
Product dimensions: 7.50(w) x 9.16(h) x 0.71(d)

About the Author

Kenn Oberrecht is the author of many books, including How to Start a Home-Based Craft Business (Globe Pequot Press), and his articles and photographs have appeared in hundreds of magazines, including Modern Photography and Sports Illustrated. He has taught both photography and writing at the university level. Rosemary DeLucco-Alpert has been working in the photo industry for over twenty-five years as a freelance photographer, photo editor, curator, teacher, and lecturer. Visit her at

Table of Contents

Chapter 1Getting Started as a Home-Based Photographer1
How I Got Started in the Business1
Should You Start Your Own Business?4
Amateur vs Professional8
Part-Time vs Full-Time Photography8
Learning the Craft of Photography11
Branches of Home-Based Photography14
Photographer Turned Manager15
Quick Quiz for the Home-Based Photographer15
Chapter 2Working Out of Your Home19
The Pros and Cons of Self-Employment20
Setting Up Your Business Space23
Handling Growth29
Working with Others30
Separating Business Life from Personal Life34
Chapter 3Financial Planning37
Start-Up Costs38
Opening Bank Accounts40
The Personal Financial Statement41
Columnar Pads for Accounting and Bookkeeping42
Profit-and-Loss Projections and Reports43
Balance Sheets46
Cash-Flow Projections and Reports46
Credit and Borrowing50
Chapter 4Financial Management53
Pricing for Profit55
Managing Accounts Payable58
Managing Accounts Receivable60
Is the Lowest Price Always the Best Price?71
Chapter 5The Legal Aspects of Your Photography Business73
Sole Proprietorship73
Zoning Ordinances77
Naming and Licensing Your Business77
Hiring an Attorney80
Insuring Your Home-Based Business81
Chapter 6Writing a Business Plan91
Why You Should Write a Business Plan92
Organizing Your Business Plan94
Cover Page95
Table of Contents96
Executive Summary96
The Organizational Plan96
The Financial Plan98
The Management Plan103
The Marketing Plan104
Chapter 7Taxes and Record Keeping107
Using Your Home for Your Business109
Use Test110
Using a Vehicle in Your Business113
Using a Computer in Your Business117
Business Expenses118
Depreciation of Business Property119
Estimating Your Taxes122
Record Keeping122
Capitalizing Start-Up Costs126
Sales Tax127
Chapter 8Using a Computer in Your Business129
Getting Started with a Computer130
Hardware Overview134
Software Overview140
Buying a Computer System141
Computer and Software Sources144
Working the World Wide Web144
Chapter 9Managing Your Photography Business151
Setting Goals152
Job Planning, Forecasting, and Scheduling152
Storage, Filing, and Retrieval Systems165
The Reference Library165
Business Files168
Photographic Filing Systems172
Problems in Managing Your Business178
Business Communication183
Chapter 10Marketing Your Photography Business187
Creating a Marketable Reputation187
Publicity and Promotion188
Public Relations189
Your Portfolio194
Mounting, Matting, and Framing Photographs194
Advertising Your Business195
The Best of All Advertising200
Internet Marketing201
Developing New Products, Services, and Markets206
Selected Bibliography213
Source Directory215
Book Publishers215
Camera and Lens Companies216
Camera Bags, Cases, Straps, and Belt Systems219
Computer Companies219
Courses, Seminars, and Schools222
Direct Sales Outlets: Business and Office Equipment and Supplies223
Direct Sales Outlets: Computer Products224
Direct Sales Outlets: Photographic Equipment and Supplies226
Electronic Flashes and Accessories228
Film Manufacturers228
Filters, Screens, and Lens Attachments229
Multifunction Peripherals232
Photographic Filing and Storage Systems and Supplies233
Picture-Framing Tools and Materials234
Tripods and Accessories235
U.S. Government236
About the Author246

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