How To Start or Convert an existing Gym into and Market a 24 Hour Fitness Center

How To Start or Convert an existing Gym into and Market a 24 Hour Fitness Center

by shannon cook

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How To Start or Convert an existing Gym into and Market a 24 Hour Fitness Center by shannon cook

How I took my Gym from 50 members to over 300 in less than 3 months by converting to a 24 Hour Fitness Center then Marketed it to become the most recognized gym in my town out of twenty other Fitness Centers

This is a biography/Marketing manual of exactly what it took for me to open my gym from scratch, tried to make it work using staff only, then after almost going bankrupt several times, converted into a 24 hour Fitness Center and Tanning salon (yes you can automate tanning cheaply and most insurance companies will accept it), Taught myself Direct Marketing, Online Marketing, Email Marketing, website building, and Copywriting that allowed me to take my gym from last to first in the minds of my prospects.

Includes exact examples of the Gym Ad's I wrote and links to audio ad's I ran on the radio that were super successful, along with proof in the form of website screen shots of the actual visits to my website on those days I ran the ads against the days I didn't run ads.

You'll also learn how I sold my gym for 5 x what it cost to start 10 years after starting it and exactly how I negotiated the sale, and how I used "Pick Up Artist" or "Persuasion Techniques" I learned used to attract and woo my prospective buyer.

Exactly what you'll learn in this over 230 page book:

Marketing, Marketing, Marketing... of course. Everything from creating your Unique selling Proposition, reactivating old members, direct marketing, radio ads, complete website marketing including the video tour and email system to use on your website, to how to measure your marketing with your website

First, I'll tell you the story of how converting my Gym and Tanning Salon into 24 hour fully automated system saved me over $3,000 a month the first month on labor Alone!, and then combining the marketing I tried, I'll teach and show you in this "How to start and Market a 24 hour fitness center book" how I tripled my gym memberships within the first 3 months of fitness marketing I did.

Every detail about the system and how to install it that I used to convert my gym into a 24 hour fully automated Gym, also the software combo within it.

Camera security systems.
What billing Systems I use that include credit card and bank drafts that integrate with the gym software system.
Business Productivity, goal setting, and gym Management (this is almost as important as the marketing of your gym for success).
Database Marketing (which has been one of the best marketing tactics I employed, EVER!) and how exactly I did it.
Employees, and how I learned to use a few questions to hire the right employees. Also how to get rid of the bad employees without "fit pitching"by using techniques from the book "how to win friends and influence people" by Dale Carnegie.
How to create great customer service.
Magazines to subscribe to strictly for gym owners and Tanning Salons.
How to decide what kind of gym you want to open.
Incorporating or LLC?
Partnerships, do or don't? the story of my former partnership
Franchise? Pros and cons.
How to buy an Existing Club.
How to write Business Plan and Executive Summary to get financed through a bank.
Accounting tips and the system I used to track where every dollar went.
Picking the right name for your Gym, with marketing in mind.
Spying on your competition (Sun Tzu said in the "Art of War" that if you don't know your enemy you can't create a plan). Same goes for creatively setting yourself apart with your marketing. Its marketing grass hopper, marketing!
Picking the right Location for your gym.
Electrical, the bare minimum and how to figure out your amp needs based on each cardio piece you have. Also the latest electric bill saving devices.
Lighting- the best lighting types and most cost saving.
Air Conditioner and Heat Electrical needs.
Negotiating the Lease.
Signage for Marketing your Gym.
Painting the interior of your gym, colors are very important.
Insurance companies and what to expect.
Plans and lay out for the building.
Getting the Build out done and dealing with sub contractors.
Mirrors? How many and the average cost.
Gym Equipment, everything about what you need to get and where to get it.
Best place to get parts for gym equipment.
Flooring, from concrete to the special cardio flooring I put down myself that saved me over $6,000.
Pro Shop Vendors.
Office Equipment you absolutely must have.
What Ceiling Fans to use.
Sound Systems and Cardio Theaters.
Childcare rooms, to do or not to do?
Gym Waiver contracts and cancellation forms for 24 hour gym that you can copy.
Hiring Personal Trainers and what average to pay them
Also included, access to interview with NFL New Orleans Saints Player Will Herring, who used this book and system to open his 24 hour gym.
Much, Much, more

Product Details

BN ID: 2940157984144
Publisher: shannon cook
Publication date: 11/30/2015
Sold by: Barnes & Noble
Format: NOOK Book
File size: 4 MB

About the Author

Shannon Cook is the former owner of Temple Gym in Tuscaloosa, Alabama

Shannon open his gym using staff only like all other gyms did, then after struggling for over 5 years he decided to do things differently and so converted his gym into a 24 hour fitness center, but still had trouble getting business and taught himself Marketing by studying everything he got his hands on.
Then got started actually marketing by not standing in the middle of a crowd with all the other gyms. He started waving his hands to get people to see his gym separate from all the others, then gave them what no other gym was giving them, the INFO they wanted and offers to get them into his door. He also didn't lower his prices to be the low cost gym, he actually doubled his rates and tripled his memberships in less than 3 months and kept that number for the next 6 years until he sold his gym in 2014.

Shannon sold his gym for 5 x what it cost to start eleven years after starting it. He also chronicles the sale from start to finish in his book.

Shannon is now a Fitness Marketing Consultant who owns several websites including and has written many articles and is on the fourth edition of "How to start and or convert an existing gym into a 24 hour fitness center and exactly how to market it once open" on Marketing and The fitness industry.

Shannon also host the podcast where he does interviews with gym owners, technology experts, and gives tips on starting and Marketing Fitness Centers

Shannon is available for consulting at

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