How to Start Your Own Business for Entrepreneurs

How to Start Your Own Business for Entrepreneurs

by Robert Ashton


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Product Details

ISBN-13: 9780273772170
Publisher: FT Press
Publication date: 07/26/2012
Pages: 336
Product dimensions: 5.40(w) x 8.40(h) x 1.00(d)

About the Author

Robert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines.

Robert would love to hear from you if you think he can help you become more successful. You can contact him at visit his website at or follow him on Twitter @robertashton1.

Table of Contents

About the author

Introduction to the second edition

Introduction to the first edition

How to use this book

Part One: Before You Start

1. See your future as an entrepreneur – crystal clear

2. How to find your biggest business opportunity

3. How to be really sure your business idea will fly

4. Business type – what’s possible

5. Business structure - building in room to grow

6. Finding the perfect place – business premises

7. Starting up or taking over an existing enterprise

Part Two: Planning To Succeed

8. How to write a convincing plan

9. Where to find the money you need

10. Advisers and mentors and why they’re important

11. Timing is everything – how to decide when to start

Part Three: Finding Customers

12. Where to look for the best customers

13. How to develop the right brand and image

14. Marketing in a nutshell

15. Your winning marketing message

16. How to make sure your website’s a winner

17. How to get good PR and keep on getting it

18. Ways that anyone can be good at selling

19. Reputation – making friends and influencing people

Part Four: Managing Your Business

20. How to do your bookkeeping without tears

21. How to make your profits bigger

22. Financial factors to watch as you start to grow

23. How to minimise risk and sleep well at night

24. Your first employee – how to take this giant leap

Part Five: Growing Your Business

25. Measuring what matters

26. Lifestyle or wealth – a chance to reflect and review those goals


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