How to Start Your Own Shoe Company: A start-up guide to designing, manufacturing, and marketing shoes

How to Start Your Own Shoe Company: A start-up guide to designing, manufacturing, and marketing shoes

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Product Details

ISBN-13: 9780998707013
Publisher: Wade Motawi
Publication date: 02/20/2017
Pages: 176
Sales rank: 311,452
Product dimensions: 8.50(w) x 11.02(h) x 0.48(d)

Table of Contents

CHAPTER 1 : YOUR SHOES AND YOUR BRAND......................................1

Does the world need another shoe company? Making your plans

Brand identity development

Target markets

CHAPTER 2 : CREATING YOUR SHOE COMPANY..................................11

When do you need to create your company? What type of company?

Creating and protecting trademarks

Web domains

CHAPTER 3 : DESIGNING YOUR PRODUCT LINE.................................17

Two kinds of design briefs

Footwear merchandise plans

How to hire a shoe designer

Do you need a patent? Design vs. utility

CHAPTER 4 : PLANNING YOUR SHOE BUSINESS ................................43

When and how to launch your shoes into the market Delivery seasons

Financial modeling for your business

Calculating pro t margins

CHAPTER 5 : MANUFACTURING AND IMPORTING YOUR SHOES........57

Finding a factory to make your shoes

Footwear agents and trading companies

The shoe development process

Import duty and shipping rates

CHAPTER 6 : START-UP COSTS AND RAISING CAPITAL.......................75

Footwear development expenses The capital calendar

Raising money

Letter of credit and wire transfers

CHAPTER 7 : BRAND PROMOTION AND FOOTWEAR MARKETING......97

What is marketing? Traditional, guerrilla, and social Footwear marketing strategies

Print and digital media

Trade shows and alternatives

CHAPTER 8 : FOOTWEAR SALES AND DISTRIBUTION.......................113

The sales chain

The language of footwear sales Footwear buyers

Sales and distribution models

CHAPTER 9 : SHOE COMPANY OPERATIONS......................................127

Serving consumers

Operational models

E-commerce platforms

Third party logistics

CHAPTER 10 : WHAT’S NEXT FOR YOUR BRAND?.............................139

Strategies for growth

Selling products into new markets

Diversify your product offering

Vertical integration

CHAPTER 11 : GOING INTERNATIONAL..............................................145

Defending your trademarks overseas

Distribution models

Finding the right distributor

Purchase terms for distributors

CHAPTER 12 : WHAT CAN GO WRONG? ............................................151

Dealing with delays

Quality issues

Lost trademarks

Damaged equipment

TERMS YOU SHOULD KNOW..............................................................157

SAMPLE DOCUMENTS.........................................................................163

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