You Can Do It! Author Max D. Isaacson tells you how you can succeed in small business ownership, regardless of your age or experience. Because of its personal tone and direct style, Max believes you will feel this book is written especially for you. It is packed with guidelines, techniques, procedures, tips and information of proven helpfulness. Over the course of 25 years, Max owned and managed these small businesses in his home state of Iowa: Martin Hotel, Mussetter Graphics Ltd., The Greenfield Inn, and America's Best Apparel Inc. (with national and international sales). Moreover, as a result of valuable lessons learned, he started a fifth commercial company (in real estate)-Isaacson Enterprises, Inc.-which he and his wife Liz still operate. But here's a truly amazing fact: He had NO PRIOR EXPERIENCE in any of these business fields. He shares personal facts about the ups and downs of ownership and cites specifics-not theories-to show how you, too, can prosper in today's business climate.