How to Succeed in Exporting and Doing Business Internationally

How to Succeed in Exporting and Doing Business Internationally

by Eric Sletten

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Product Details

ISBN-13: 9780471311294
Publisher: Wiley
Publication date: 03/18/1994
Pages: 277
Product dimensions: 5.96(w) x 9.13(h) x 0.71(d)

Table of Contents

The Business Reasons for Exporting and Doing Business Internationally.

Cultural Factors: Are They Really Important?.

Conducting Market Research and Targeting High Potential Markets.

Managing Foreign Distribution Networks: What You Want from Foreign Partners.

What Foreign Partners Want from You: The Hidden Agenda.

Legal Considerations.

Logistics: How to Get the Product to the Overseas Customer.

Financing the Deal.

Distribution Methods and Strategies.

A Road Map to the U.S.

Department of Commerce and Other Services.

The Future of International Business.

Beyond Exporting: Joint Ventures, Licensing, and Subsidiary Operations.

Glossary.

Index.

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