How to Succeed in the African Market: A Guide for the 2020s for Businesspeople and Investors

How to Succeed in the African Market: A Guide for the 2020s for Businesspeople and Investors

by Winfred Oppong-Amoako

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Home to some of the world’s fastest-growing economies, Africa is a hot investment destination. More than 75 per cent of companies and investors in Africa are successful. Why? And how could you reap the benefits of doing business on the continent? In this book, business adviser, executive coach and author Winfred Oppong-Amoako presents a detailed picture of Africa’s investment environment, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market. The book covers key topics such as informal trading, China’s investment in the continent and the impact of recession on long-term GDP growth, and lays out certain factors that need to be taken into consideration before investing, such as cross-border trading, corruption, permits and legal contracts. If you’re new to investment or a successful businessperson looking to expand your brand, How to Succeed in the African Market is an indispensable reference, giving you the information that will enable you to make informed decisions and prosper.

Product Details

ISBN-13: 9781776092963
Publisher: Penguin Random House South Africa
Publication date: 03/05/2018
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 272
File size: 12 MB
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About the Author

Winfred Oppong-Amoako is an executive coach, Africa business adviser and author. He has studied, lived and worked in nearly forty countries in Africa, Asia and Europe, including Ghana, South Africa, Singapore, the UK and the USA. He is a guest lecturer on ‘Doing business in Africa’ at the University of the Witwatersrand’s Wits Business School (WBS) and the University of Cape Town’s Graduate School of Business (GSB), and is a member of the Institute of Business Advisors Southern Africa (IBASA), Coaches and Mentors of South Africa (COMENSA) and International Coaches Register (ICR), with a voting seat on the International Certification Council (ICC). His passion is sharing information about the state of Africa’s business and leadership potential with Africans and the rest of the world. Winfred is the founder of 1LeadRoot, an accredited executive training and business advising company with offices in Africa, Europe and the USA. His research interests include the potential of SMMEs and African markets, and cultural intelligence for doing business in Africa. Find out more about Winfred’s work at

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