Table of Contents
Chapter 1 Career Development for Artists: Then and Now 1
Chapter 2 Launching or Relaunching Your Career: Overcoming Career Blocks 19
Chapter 3 Launching or Relaunching Your Career: Setting Up Shop and Entering the Art World 41
Chapter 4 Presentation Tools and Packages 69
Chapter 5 Exhibition and Sales Opportunities: Using Those That Exist and Creating Your Own 97
Chapter 6 Art Marketing: Digital, Print, and Social Media 131
Chapter 7 Public Relations and Press Relations: Keep Those Letters and Emails Going Out and Coming In 149
Chapter 8 Pricing Your Work: How Much Is It Worth? 175
Chapter 9 Dealing with Dealers 193
Chapter 10 The World of Grants and Other Fundraising Resources 231
Chapter 11 Generating Income: Alternatives to Driving a Cab 245
Chapter 12 Rationalization Paranoia, Competition, the Overwhelm Factor, and Rejecting Rejection 257
Appendix of Resources 273
Notes 313
About the Author 327
Index 329