How to Use Innovation & Creativity in the Workplace

How to Use Innovation & Creativity in the Workplace

by Patrick Collister


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A creative director with more than 25 years' experience introduces new ways to get the creative juices flowing. This book's simple and practical techniques are easy to introduce into any workday. Find out how to encourage the exchange of ideas with colleagues and make meaningful and positive changes. Use technology and digital platforms, break established work patterns, and engineer working environments to harness creative potential and increase innovation.

Product Details

ISBN-13: 9781509814459
Publisher: Pan Macmillan
Publication date: 12/01/2017
Series: How To: Academy Series
Pages: 144
Product dimensions: 5.10(w) x 7.70(h) x 0.60(d)

About the Author

Patrick Collister is creative director of The ZOO, Google's client-facing creative think-tank.

Table of Contents

Introduction 1

1 Defining Creativity 5

2 How To Be Creative As An Individual 37

3 How To Be A Creative Manager 74

4 How To Put In Place A Creative Process 107

5 The Creative Toolbox 128

Conclusion 186

Bibliography 189

Acknowledgements 192

Notes 193

Index 199

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