How to Win Campaigns: 100 Steps to Success

How to Win Campaigns: 100 Steps to Success

by Chris Rose
ISBN-10:
1853839620
ISBN-13:
9781853839627
Pub. Date:
05/28/2005
Publisher:
Taylor & Francis
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Overview

How to Win Campaigns: 100 Steps to Success

Drawing on his experiences while working at Greenpeace, environmental campaigner and communications consultant Rose describes the essentials of public communication for non-governmental organizations conducting campaigns. He discusses campaign research and development, campaign plans, organizing campaign communications, constructing campaign propositions, working with the news media, the changing landscape of "new media," and campaigns at the organizational level. Distributed in the US by Stylus. Annotation ©2004 Book News, Inc., Portland, OR

Product Details

ISBN-13: 9781853839627
Publisher: Taylor & Francis
Publication date: 05/28/2005
Edition description: 1
Pages: 256
Product dimensions: 5.56(w) x 8.46(h) x 0.82(d)

Table of Contents

Introduction
• How to Begin
• Communicating with Humans
• Campaign Research and Development
• Campaign Plans
• Organizing Campaign Communications
• Constructing Campaign Propositions
• Working with News Media
• Keeping a Campaign Going
• Old Media, New Media
• To Do and Not to Do
• The Bigger Picture

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