How to Write Effective Business English: Excel at E-mail, Social Media and All Your Professional Communications

How to Write Effective Business English: Excel at E-mail, Social Media and All Your Professional Communications

by Fiona Talbot

Paperback(Second Edition)

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Product Details

ISBN-13: 9780749475550
Publisher: Kogan Page, Ltd
Publication date: 02/28/2016
Series: Better Business English Series
Edition description: Second Edition
Pages: 168
Sales rank: 553,630
Product dimensions: 5.40(w) x 8.40(h) x 0.50(d)

About the Author

Fiona Talbot runs TQI Word Power Skills, a Business Writing Skills consulting firm.  She is the author of Make an Impact with Your Written English, Executive Writing Skills for Managers, and Improve Your Global Business English (Kogan Page).

Table of Contents


01 Why are you writing?
Who are your readers?
What’s the purpose of your writing?
Readers take just a few seconds to judge your writing
How formal or informal do you need to be?
Your checklist for action

02 Business writing for today
Winning business through English
Academic writing compared with writing for business
Can you use 'I' when you write in business?
Listen to readers’ feedback
Choosing the right style
Ideal communication
The Word Power Skills system: four easy steps to success
Your checklist for action

03 Quality matters
Shine through your writing!
To make mistakes is only human?
How readers can react to written mistakes
Further costs of getting your writing wrong
You can never fully outsource your writing
Checking for mistakes
Proofreading tips
Your checklist for action

04 Telling your story through social media
There's a new type of business writing
Get into the social media mindset
More about social media
What are the key objectives?
Some major platforms out there
How do companies shine through their social media interaction?
Writing that creates trust can create a community
The long and the short of it: past, present and future
Further writing tips for key channels such as Facebook, Twitter, LinkedIn
What excites people so much they want to share it?
Call people to action-and check it's worked
Telling your story
Your checklist for action

05 Defining business English
'Standard' and 'variant' English
Writing for both native and non-native English speakers
Some surprising problems with English for global business
Define business English within your company
Your checklist for action

06 Writing English for global business
Looking at how you use English at work
Writing problems faced by non-native English writers
Problems with non-native English writing for native English speakers
Problems posed for native and non-native English writers alike
Business writing as communication
English continues to evolve
Non-native English writers can have an advantage!
Your checklist for action
07 E-mail and instant messaging
The rise and rise of e-mail
E-mail scenarios to watch out for
Multi-lingual and other e-mail threads
Structure your e-mails
Designing how you write e-mails
Instant messaging and texting
Your checklist for action

08 Punctuation and grammar tips
Why punctuation and grammar matter
Punctuation and other marks
Parts of speech and other grammar
Verbs and tenses
Agreement of subject and verb
Fluidity in writing
Your checklist for action

09 Writing tips for everyday business
Writing a date
Your checklist for action

10 Common confusions and how to avoid them
Common confusions for both NE and non-NE writers
Active and passive
Your checklist for action

11 Letter writing
An example of a letter asking for information
Outline letter confirming a booking
Stay ahead or stay behind
Specific tips about addressing letters
CVs/résumés and cover letters
Your checklist for action


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How to Write Effective Business English: Excel at E-mail, Social Media and All Your Professional Communications 5 out of 5 based on 0 ratings. 1 reviews.
NatoshaM More than 1 year ago
All the questions I had, have been answered! This book really covers all the information I need to know and use to write better than before. It gives me information on Resumes, Social Media communications and even emails. Plus, the useful help to in-person communicating. However, the big benefit of writing to many with my ideas and not sounding childish or giving doubt to the ones receiving my message. Excellent book!