Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world's largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?
Journalist David Magee dug deeply into Toyota's past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.
|Publisher:||Penguin Publishing Group|
|Sold by:||Penguin Group|
|File size:||443 KB|
|Age Range:||18 Years|
About the Author
Most Helpful Customer Reviews
This book was one of the best I have ever read in 14 years. The book helps incorporate business lessons well telling a great story how Toyota did it themselves. I find that the author did a exceptionally great job integrated the Japanese culture since being where Toyota originated. The book gave good ideas from how to improve and manage a business. The book teaches since, the american and Japanese buyers need to have different details while going to international buyers. While reading people at the age could realize that the book could be read at any level but i strongly suggest 15+. This book should be read by any great business man at hand or some that want to get into a international business or any car company ordeal. This book later inspired my self to want to start a business and later grow up to start my own company. I hope readers of books can read this and believe that what I say can help them choosing the right book.
Great text in two different contexts, american and jappannese cultures, but at the same time how leaders can grow and learn from both. Great experienes and ideas for actual business, is a must for executives that want to learn about success and failure but most, about values in coporations.