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What Is HTML? When you start doing business on the Internet, whether you are selling your own product or someone else’s, it won’t be long before you hear the term ‘HTML.’ If you have never created your own web page and know little or nothing about it, HTML can be a very scary thing. However, if you just take a deep breath and relax a bit, and read the information here, you will see that you don’t have to be afraid of HTML, and in fact, as an Internet Marketer, you must learn to embrace it. HTML simply stands for Hyper Text Markup Language. A web page is nothing more than a file that contains markup tags. These tags tell the web browser that visitors to your page use how to display the page on their computer monitors. If you are going to control how your pages look on the Web, you are going to have to know basic HTML markup and use it occasionally. Great HTML markup makes the lead conversion and online income possible. Get your copy today and learn what you need to know!