Hub Culture: The Next Wave of Urban Consumers

Hub Culture: The Next Wave of Urban Consumers

by Stan Stalnaker

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Overview

Hub Culture: The Next Wave of Urban Consumers by Stan Stalnaker

Original and intriguing perspective on a significant and increasingly important marketing target group.

• A hip, contemporary issue that people will want to be aware of.

• Interesting comparison of various fashionable cities and places in the hub culture "league."

Product Details

ISBN-13: 9780470820728
Publisher: Wiley
Publication date: 10/03/2002
Pages: 230
Product dimensions: 6.38(w) x 9.28(h) x 0.79(d)

About the Author

Stan Stalnaker is Marketing Director, Fortune Group, based in Hong Kong and London. He oversees general brand development, advertising, partnerships, alliances, conferences, events and image building for FORTUNE magazine across the Asia-Pacific region.

As a multinational executive with this, the world's largest media and entertainment company, he has developed expertise in a number of aspects of marketing and brand guardianship. He also works closely with a range of blue-chip brands to develop multimedia programs across AOL Time Warner platforms in categories that include automotive, banking, entertainment, luxury goods, nation building and travel. He wrote a weekly entertainment and trends column for cnn.com/asianow and timeasia.com (called Culture on Demand) and is a regular contributor to several magazines.

Table of Contents

Prologue
Acknowledgments
Chapter 1. The New Composite
Chapter 2. Branding 101: All about Odd
Chapter 3. It's Expensive Being Me
Chapter 4. Urban Intellectual Property Legends
Chapter 5. Passport Please
Chapter 6. Electronic Friend Network (EFN)
Chapter 7. Evolving Communications and the Role of Corporations
Chapter 8. Relationships
Chapter 9. Work it, baby
Chapter 10. Anonymous Proximity
Chapter 11. XTREME Leisure
Chapter 12. Popsicle Backlash
Chapter 13. How to Build a Phenomenon on a Shoestring
Chapter 14. The Future in General
Index

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