Human Capital in the Tourism Industry of the 21st Century

Human Capital in the Tourism Industry of the 21st Century



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Human Capital in the Tourism Industry of the 21st Century by World Tourism Organization Staff

Means of improving the quality and efficiency of tourism education is the theme of this publication, which contains contributions from 22 of the world's leading tourism experts delivered at a conference in Madrid in 1996. Organized by WTO and the Spanish Association of Hotel Managers, the conference included an overview of the challenges facing the tourism industry as it enters the new millennium, forecasts of the future human resource demands, an analysis of the current state of tourism education and case studies of new technologies and procedures used in tourism education.

Product Details

ISBN-13: 9789284402106
Publisher: World Tourism Organization
Publication date: 01/01/1997
Pages: 300

Table of Contents

1. Paradigm Shifts and Major Trends Influencing Tourism Education in the New Age of Tourism - Donald Hawkins
2. Human Capital in the Tourism Industry - Geoffrey Lipman
3. Historical Commercial Perspective on the Needs of Human Capital in Tourism - Martin Brackenbury
4. In Search of Professionalism for the 21st Century: The Need for Standards in Tourism Education in a Changing Marketplace - Chuck Y. Gee
5. Tourismification of the Profession: Chameleon Job Names Across the Industry - Jafar Jarari
6. Tourism Educational Systems, Institutions and Curricula: Standardisations and Certification - Carlson I Jenkins
7. Hotel and Tourism Training: Case Studies from the University of Surrey - John Westlake
8. International Internships for Tourism Professionals: The Case of the International Tourism Students Association (ITSA) - John Westlake and Gemma McGrath

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