The goal of any business is to attract and keep customers. Loyal, engaged customers bring more customers to you, and when this occurs your business will be on its way to greatness. The premise of this book is to create full engagement for all stakeholders including employees, management, and customers by harnessing human energy. To harness that energy, you need to implement some changes to the way to current do business.
This book will show you specific techniques to implement in your business to maximize your employee productivity, engage your staff, and drive customer loyalty.