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Hybrid Executive is a terminology coined by Composer, Educator, and Author, Samuel Archer. This terminology is the one title today's Indie artists can proudly use to define who they are. In this book, Samuel explains why it's essential for up and coming artists to be familiar with all sectors of the modern music industry [such as management, artist & repertoire. production, distribution, marketing, sales, and more.] combined with understanding how each area interacts with the other.