I Crumpled My Paper, Now What?

I Crumpled My Paper, Now What?

by Allison De Meulder

NOOK Book(eBook)


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At age 23, Allison De Meulder started an online business in a time when ecommerce was a relatively unknown term. Sixteen years later, she reflects back on how she grew the business and how the business turned her into an adult.

This book tells Allison's story. It is not meant to give advice, but rather to inspire women. She wants to show women that they can have a successful business, be a wife and be a mother, all at the same time. Allison has done it all, from hiring her husband to work with her, bringing the kids to the office on holidays instead of brunching with bunnies, to providing jobs and opportunities and inspiring a corporate culture filled with creativity, comradery and lots of sugar, chick flicks and crafting. Allison did it by choosing the right (and wrong) people for her team, making mistakes at every turn, taking risks and being an introvert. It sounds exhausting and it was, but Allison is still standing tall.

Product Details

BN ID: 2940157773106
Publisher: Allison De Meulder
Publication date: 03/01/2016
Sold by: Barnes & Noble
Format: NOOK Book
File size: 464 KB

About the Author

Successful entrepreneur, creative genius, passionate leader. They may seem like buzzwords, but nevertheless they describe Allison De Meulder. In 1999 she launched InvitationConsultants.com, one of the first online retailers of personalized invitations and announcements. In 1999, she was a true pioneer. In 2015, she is one of the few original online invitation companies that has survived the dot com bust and the wave of consolidation in the industry. The company is still privately owned and never accepted any capital or debt. Their products have been featured on Good Morning America, the Today Show, Real Weddings, The Knot magazine, HGTV Magazine, Woman’s Day and numerous other publications.

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I Crumpled My Paper, Now What? 4 out of 5 based on 0 ratings. 1 reviews.
megHan-sHena More than 1 year ago
I Crumpled My Paper, Now What? Having started my own business a time or two in my lifetime, I'm always curious how others do it, and the story that goes with it. Allison De Meulder is the person behind Invitation Consultants and Matrick & Eve, two companies that have really grown since their inception. When her book came across my desk, I knew that I had to give it a read - How could I not? This lady is amazing! Do keep in mind that this is not a how-to book. It is more a story of how she got to where she is. You learn about her business acumen and her mindset, and she offers a lot of information on how SHE did it, things that could work in any business. I especially enjoy her "Note to self" sections that she has throughout the book, showing us that every entrepreneur makes mistakes and learns from them. The book is broken down into easily readable sections, with chapter names that make you think, and once you're done with each you realize just how well it was named. As I read, I felt like I was having a conversation with a good friend, rather than reading her words on paper, and she kept my attention to the very end (something I've found other business books do not do). I found her words inspiring. I would definitely recommend this book to any woman who already has a business or who is working to start one. Some of the things she has learned along the way may help you. Note: I received a free copy of this book in exchange for my honest and unbiased review. This review is my opinion based on my interpretation of the book.