Hardcover(Translated from Japanese Edition)

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I-Mode Strategy by Takeshi Natsuno

First introduced in 1999, i-mode was the world's first smart phone for Web browsing. The i-mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information.
In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan's total population are using i- mode after not even 2 years of its existence.

i-mode Strategy authored by one of the main architects behind i-mode:

• Discusses the success story of i-mode to date

• Offers highly probable future projections for the technology
Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy

Product Details

ISBN-13: 9780470851012
Publisher: Wiley
Publication date: 01/10/2003
Edition description: Translated from Japanese Edition
Pages: 182
Product dimensions: 6.20(w) x 9.25(h) x 0.76(d)

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