I need balance in my life. “I want a life” “give me a break” “I’ll go mad if I don’t do something about this” “If only I had time to connect with people again”
How many times have you said things like these? Once a week? Once a day? Even more often?
Although we thrive on the pace and speed of business life, suddenly we feel that something is wrong.
Although we try many ways to achieve balance, we are in fact trapped by the lives we have worked so hard for and balance seems out of reach and running away from us. Dr Cowley spells out how and why we feel as we do. And he spells out the steps to create balanced lives.
The answer, he argues, is not in dreaming of a life, which is totally different, but in adjusting numerous aspects of the life we are living right now. Over time we become adept at walking the tightrope of life so as not to fall off either side. And therefore balance becomes possible.
If you are seeking work life balance, this book provides a range of down to earth strategies, which you can use immediately and into the future. And if you are an executive or manager in business or other organisations the book covers the critical things to address if you want to provide a workplace that can retain key managers and staff.
Dr James Cowley is a marketing and consumer behavior strategist. He was co-founder and Managing Director of New Focus Pty Ltd, the international marketing strategy and research company. His clients include major corporations and public organisations in Australia and overseas.
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About the Author
Dr James Cowley C.Ed; B.A; M.Ed.; PhD; QPMR; CPM; FAMI; MRSA James Cowley has worked across fields as diverse as health, education, innovation and business and in different parts of the world. His businesses and organizations have worked on many critical projects, products and services creating numerous jobs in high performance teams. He has been known for his pragmatic down to earth approach to helping people solve problems. He has kept in touch with people throughout his career by active involvement in research, listening directly to over 40,000 people talk about their lives, needs and experiences and also to numerous others via surveys and similar. As an external academic in his spare time he has also examined and supervised many Doctorates. He has a strong belief in rigorous but useable in the “real world” research. These days he continues to work on innovations and research themes which he believes impact us all with the aim of sharing this as widely as possible.