Ideas and products and messages and behaviors spread faster when they carry your message in a single line or paragraph: a Quote.
To feel the impact a Quote can have, here are three I Wish Quotes from this book:
'I wish I had eight pairs of hands, and another body to shoot the specimens. - John James Audubon'
'I wish thy lot, now bad, still worse, my friend, for when at worst, they say, things always mend. - John Owen'
'I present myself to you in a form suitable to the relationship I wish to achieve with you. - Luigi Pirandello'
Three characteristics—one, contagiousness; two, the fact that little words can have big effects; and three, that insight happens not gradually but at one dramatic moment, using the right profound words—are the same three principles that define how an idea takes off, or a product goes viral.
Of the three, the third, profound, trait… is the most important, because it is the principle that makes sense of the first two and that permits the greatest insight into why some ideas stick, some changes last, some words leave an impression, and others don't.
This book will give you the opportunity to find that right Quote that can change it all.