iAd Production Beginner's Guide

iAd Production Beginner's Guide

by Ben Collier

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Overview

iAd Production Beginner's Guide by Ben Collier

• It is a Packt Beginner's Guide, which means it is packed with clear step-by-step instructions for performing the most useful tasks.
• The first book showing you how to create feature-rich stunning iAds and incorporate techniques to help boost revenue and brand awareness.

This book is for brands, advertisers and developers that want to create compelling, emotive, iAd advertisements that generate revenue and increase brand awareness. You don't need previous experience of creating adverts or apps for iPhone and iPad, as you'll be taken through the entire process to make motion-rich, beautiful ads. This beginner's guide focuses on getting you through all the major learning points in a smooth, logical order. You'll also see how to avoid some common pitfalls. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertisement with location- based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.

Product Details

ISBN-13: 9781849691321
Publisher: Packt Publishing
Publication date: 11/02/2011
Pages: 340
Product dimensions: 7.50(w) x 9.25(h) x 0.71(d)

About the Author

Ben Collier is a web designer and mobile application developer based in Brighton, UK. He runs Redsign Media, a web and mobile digital agency in sunny Brighton. He specializes in responsive HTML5 websites/webapps and awesome iOS applications.

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