iCon Steve Jobs: The Greatest Second Act in the History of Business

iCon Steve Jobs: The Greatest Second Act in the History of Business

by Jeffrey S. Young, William L. Simon


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iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs’s role in the remarkable rise of the Pixar animation studio, also re-creates the acrimony between Jobs and Disney’s Michael Eisner, and examines Jobs’s dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age–a master of three industries: movies, music, and computers.

Product Details

ISBN-13: 9780471787846
Publisher: Wiley
Publication date: 04/14/2006
Pages: 368
Product dimensions: 6.02(w) x 9.20(h) x 0.95(d)

About the Author

JEFFREY S. YOUNG, one of the founding editors of Macworld magazine, first met Steve Jobs in 1983. He is the author of the classic unauthorized biography Steve Jobs: The Journey Is the Reward. Young worked for Forbes in the 1990s as its contributing editor from Silicon Valley, writing profiles and business pieces, and, in 1997, he cofounded Forbes.com. He is also the author of Forbes® Greatest Technology Stories (Wiley).

WILLIAM L. SIMON is the coauthor of Kevin Mitnick's The Art of Deception and The Art of Intrusion (both published by Wiley) as well as the award-winning author of more than twenty other books.

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Table of Contents



1. Roots.

2. A Company Is Born.

3. Let’s Be Pirates!

4. Learning to Fail.


5. The NeXT Step.

6. Show Business.

7. Master of Ceremonies.

8. Icon.


9. Mogul.

10. Breaking New Ground.

11. iPod, iTunes, Therefore I Am.

12. Clash of the Titans.

13. Showtime.





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iCon Steve Jobs: The Greatest Second Act in the History of Business 3.7 out of 5 based on 0 ratings. 17 reviews.
sharpjacqui on LibraryThing More than 1 year ago
This is an unauthorised book about one of the most influential computer superstars in our fledgling industry of digital development. What made me want to read it was when I heard Steve Jobs kicking up a fuss about the publication of the book, which of course promptly promoted more publicity. Even if you are not interested in reading about the history of the development of computers from the mid 70s onward, this is still a very readable look at a man who knows how to stage show and promote new ideas and products. He is evangelical but is no angel. This tome has been written from the viewpoint of many 'acquaintances'. It is not terribly flattering most of the time but it is an interesting take on a period of history that has so influenced how we live and work with computers today.
book_reader on LibraryThing More than 1 year ago
¿An unauthorized and unflinching portrait of the phenomenon behind Apple¿ says the back cover. Unauthorized, it definitely is, but I am not sure about the unflinching part, because the book does not reveal anything that an Apple enthusiast doesn¿t already know.The book sketches Steve Jobs¿ intriguing life. It begins with RSJ¿s (RSJ stands for Real Steve Jobs. If you don¿t know what I am talking about, visit this site.) birth and sheds light on his childhood, his college days, founding of Apple, and RSJ¿s and Apples¿ growth. It doesn¿t show the readers a personal side of RSJ. It only paints RSJ through events that happened in the public. List of events in RSJ arranged in chronological order interspersed with conversations with a few people - that¿s what the book is about. The book paints a contradicting picture - it quotes a few people saying working with Steve Jobs was a nightmare, some people say he was a terror, the book also describes Jobs as a charismatic figure, who improvised on all his speeches and held the audience captivated.A biography need not be just a journal of events in a lifetime. Readers want to know about RSJ from a different perspective, his human side, if I can say that. Boardroom meetings, RSJ¿s charismatic talks in MacWorld meetings, his break-up, his addiction with Zen - all this is available elsewhere too. What a biography should give something that is hidden from the public. This book can probably be forgiven because it says it is unauthorized. If not from Steve¿s mouth himself, but a different perspective could have been given by including conversations from more people who have worked with Steve.My expectations from this book was different from what the book actually gave me. I was expecting to know how Jobs managed Apple, his management tactics and his style of working. I was expecting a peephole to Apple¿s world through RSJ¿s eyes. This is not what I got. In fact, there is hardly any mention of how Jobs built this company and took it to where it is now. This book is like reading lots of Page 3 articles on Steve Jobs. How much of Page 3 can you take in, anyway? This book has nothing that I could take back home. It only leaves me more knowledgeable about Steve Jobs. Were my expectations flawed? May be.If you want to know Steve Jobs better, pick this up. If you expect to know how Steve Jobs managed Apple, this is not the book for you.
name99 on LibraryThing More than 1 year ago
Not at all what I was hoping for. I was hoping for a book that discussed a lot of the background to MacOS X; not the NeXT days but the story within Apple. Unfortunately this book does not do that. It gives us lots of gossip about Steve Jobs, lots of info about the early Apple days, and some info about Pixar, but practically nothing about Apple since Steve returned.
Anonymous More than 1 year ago
An outdated interpretation of an iconic figure. I felt like I was reading more of a critic's opinion and didn't bother to finish. *After some research on the author, Jeffrey S. Young, I found out that he had spent a decade bashing and criticizing Steve Jobs relationship with Apple in Forbes articles and had suggested Jobs should have killed off the Apple brand completely.
Tunguz More than 1 year ago
Recently Steve Jobs has been named the CEO of the decade by Fortune magazine. The announcement was hardly surprising to anyone who has been following the business world over the last ten years. Apple Computer, the company that he cofounded and the one that his name will always be associated with the most, has gone from the verge of bankruptcy in the late 1990s to one of the most spectacularly successful companies in the World today and the top brand name. The announcement cemented his already stellar and legendary reputation. Steve Jobs is a rare bird these days: an incredibly successful businessman whose personal life and adventures are almost as intriguing as his business dealings. This is especially true of young Steve, before he matured in a very sober and calculating professional. Stories of Steve's early life are masterfully narrated in "iCon," a very well written and intriguing book. The early chapters of the book are particularly fascinating, and anyone who is not familiar with the early days of Apple Computer and what led to its formation should absolutely read this story. It is filled with anecdotes and first-hand accounts that have since become an integral part of Silicon Valley lore. The creation of Apple Macintosh probably deserves a book of its own, and a very readable one can be found in "Revolution in the Valley." This part of the book is a page-turner for any real Mac fan and was hard to put down. The latter part of the book was rather disappointing. It was largely written from the outside perspective, and many of the stories presented there could have easily been gleaned from the newspaper accounts. Many of the major development events at Apple Computer that have taken place since Steve jobs returned to the company are completely omitted. The worst part, however, are the overly detailed descriptions of the internal struggles of a company that Steve jobs never worked in - Disney. This material was completely irrelevant and one can skip it without losing any relevant information for the rest of the book. The book concludes before Apple brought out iPhone, and reading it now it feels a bit dated. However, it is still a very insightful and immensely interesting book to read despite its many flaws.
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Conoverjack More than 1 year ago
A good, entertaining read - but I got the impression that the author had a bone to pick with Steve Jobs. Either way, very interesting and entertaining.
Anonymous More than 1 year ago
I got this book for my husband and he couldn't put it down. Great history into Apple!
Jim_G More than 1 year ago
Although the book is now 3 years old and obviously leaves a gap the story of Steve Jobs and his fight to stay on top is still very interesting. Now I need to get a book on Bill Gates to compare their styles!
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Guest More than 1 year ago
Steve Jobs is the Holy Trinity. Most people can only imagine what's like to cause a paradigm shift and Steve's actually done it three times. Take the time to read this book as it will inspire you down your own road towards design and creation.
Guest More than 1 year ago
Though unabashedly adulatory, this unauthorized biography of Steven Jobs - co-founder of Apple Computers and head of Pixar Studios - shows how he nearly squandered his career and fortune on ill-conceived and badly managed ventures. The writing is savvy and lively - if not always chronologically linear. The pace is quick and even readers with scant interest in computers, technology or animated movies will find the tale entertaining. Authors Jeffrey S. Young and William L. Simon wisely focus on how Jobs learned from his failures and became a success again by recognizing his own limitations. In that respect, we believe Jobs¿ journey holds important business and life lessons, and recommend it highly to all business readers.