Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
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About the Author
DAVID GREISING is the Atlanta bureau chief of BusinessWeek magazine, and has covered Goizueta and Coca-Cola since arriving in Atlanta in early 1994. A graduate of DePauw University, he was a business columnist for the Chicago Sun-Times before joining BusinessWeek's Chicago bureau in 1989. He is also the author of Brokers, Bagmen & Moles: Fraud and Corruption in the Chicago Futures Market (Wiley).