Charlotte Beers is proof that women can achieve power, pride, and joy at work-despite the odds.
In the highly competitive and often cutthroat world of advertising, Charlotte became the first female ever to head two giant, multinational advertising agencies. In serving her demanding clients, she helped build many of the most important brands around the world.
Today, Charlotte rates her current title-teacher-her most satisfying, as she travels through the United States and Europe educating women on how to ignite their own strengths, in what she calls "the era of forging ahead for women."
Her pioneering experiences have been captured in I'd Rather Be in Charge, creating a blueprint for women as they face their own challenges and strive to achieve the positions of leadership and influence they deserve.
Told in an intimate and honest style, I'd Rather Be in Charge is part personal history, part pragmatic guide, as Charlotte describes her own experiences, lessons from her peers such as Martha Stewart and Suze Orman, as well as stories of her students' transformations. By chronicling both successes and mistakes, Charlotte proves that finding your own personal style of leadership is the only way to take charge, find satisfaction, and gain confidence in the ever-evolving workplace of today.
I'd Rather Be in Charge is a breakthrough book. It is a master class for women who are ready to shatter their own glass ceilings.
|Edition description:||First Trade Paper Edition|
|Product dimensions:||6.10(w) x 9.20(h) x 0.80(d)|
|Age Range:||16 Years|
About the Author
Charlotte began her career in advertising as an account executive at J. Walter Thompson Advertising, later becoming the first female senior vice president in the firm's history. From J. Walter Thompson, Charlotte brought her skills to Tatham-Laird & Kudner as CEO. Her success led her to her next position as chairman/CEO of Ogilvy & Mather Worldwide, a multinational advertising agency. Harvard Business School still teaches their bestselling case study on leadership entitled ?Charlotte Beers at Ogilvy.”
From 2001 to 2003, Charlotte served as Undersecretary of State under Secretary of State Colin Powell. For her service, Charlotte was awarded the distinguished service medal, the State Department's highest honor.
Charlotte currently serves on the board of Martha Stewart Living Omnimedia and conducts seminars throughout the United States and Europe, teaching women the tools for transforming themselves into managers and leaders in the many industries they represent.
Charlotte resides in Charleston, South Carolina.
Table of Contents
Part I Personal
1 Environment: It's Not About the Work" 3
Story: Internal Affairs 26
2 Messages: How You Learned to Engage 35
3 Traits: The Stranger Within 61
4 Self-Portrait: Who You Think You Are 81
Part II Public
5 Road Show: Who They Think You Are 103
Story: External Action 129
6 Relationships: Your Delivery System 135
7 Communication: I Hear You 159
8 Presentations: Informing, Asking, Confronting 177
9 In Charge: When to Take the Lead 197
10 Context: Where You Are 217
Story: Yours 237