Idea-Links: The New Creativity

by Jim Link

Overview

You don't have to dress like an artist, draw like a designer, or endure uncomfortably silly games to become more creative. But you do have to look at creativity in a dramatically different way.

Idea-Links challenges the conventional wisdom around creativity, replacing it with a new way of thinking that's both surprising and simple. Creativity is not a latent ability unleashed through wackiness or play. It's a skill. And like any other skill, creativity is built by learning and applying the right disciplines.

The key to building greater creativity? Making idea-links—the hidden idea-making elements that have always been there, responsible for the seemingly random aha moments once attributed to serendipity. The more idea-links you make, the more creative you become.

Thanks to the clear and friendly guidance of Idea-Links, greater creativity is now an achievable goal controlled by you, not by some guy in a rainbow wig. So open the book and let's get started!

Product Details

BN ID:	2940014664417
Publisher:	Beaver's Pond Press, Incorporated
Publication date:	06/19/2012
Sold by:	Barnes & Noble
Format:	eBook
Pages:	272
File size:	4 MB

About the Author

Jim Link is a one-man idea company known for solving complicated challenges with startling simplicity. Link’s creativity has attracted many of the world’s biggest corporations, including 3M, Cargill, General Mills, New Holland, and Nestle. He’s spent a career testing his methods, bringing new thinking to more than seventy companies across nearly 160 different product and service categories.

After twenty-five years in the idea-generation business, Link shares his profound, yet elegantly simple approach for improving personal and team creativity.

Link is a graduate of Ohio Wesleyan with an MBA in Marketing from Michigan State. He teaches marketing and creativity at 3M University.