Rebuffing the cliché, "less is more," Dr. Swanson, in this second installment of the Ideal Look series, brings the full force of the scientific method to bear on facelift surgery. Arguing that a fusion of science and beauty is long overdue, the author responds to questions that remain a mystery for many: What exactly is a facelift and what should I expect? What are my alternatives and do they live up the hype? Why do some people look operated on and how can I be sure that doesn't happen to me? How much younger will I really look after surgery?
With all the catchy names (QuickLift™, MACS lift, Short-scar lift...) and claims (Look 10 years younger!), it can be a bewildering prospect for the patient and even the plastic surgeon to know what is real and what is "marketing." Patients deserve more than best-case scenarios and unfulfilled promises. After all, as patients attest in verbatim testimonials, their decision to have a facelift can be life-changing.
In Ideal Facelift, you'll learn how a facelift works and the limitations of "minilifts." Using a popular case study in marketing excess, Dr. Swanson reveals the red flags, so you can avoid the disappointment of being overpromised and underdelivered.
This critical assessment of facelift surgery (yes, surgery) cuts to the chase: What do patients think? How do they rate their results on a scale of 1 to 10? How long do they really take to recover and how has the surgery affected their lives? And the bottom line, would they do it again? Now we have the answers to these tough questions.
In Ideal Facelift, the recovery experience and complications are not given just casual mention, but explained in detail. The fear factor, so often exploited by nonsurgeons, is replaced with knowledge, in keeping with a theme of the Ideal Look series that no surprises make happy patients.
Today, the scientific method gets left behind in our marketing-driven culture. Innovation is celebrated. It's the buzz. Claims are made with little hard data to support them. There is a groundswell of patients and physicians who have had enough of the glitz, and are demanding more. They want the steak, not just the sizzle. To them, evidence-based medicine is more than just a catchphrase. They know it's the only way to discover the truth, not just in cosmetic surgery, but in all areas of medicine.
Is it possible to know how much younger people will look after a facelift? Introducing a unique and original study design, Ideal Facelift provides the answers. You won't find this information anywhere else. Whether you're a curious thinker or a prospective patient, by the time you have perused this second volume in the Ideal Look series, you will have the knowledge you need to make an informed decision when faced with the inevitable changes of aging.