Ideas que pegan (Made to Stick)

Ideas que pegan (Made to Stick)

by Chip Heath, Dan Heath

Paperback

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Product Details

ISBN-13: 9788483565834
Publisher: LID Publishing
Publication date: 01/05/2007
Series: VIVA Series
Pages: 304
Sales rank: 903,227
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author

Chip Heath es profesor de comportamiento organizacional en el Graduate School of Business de la Universidad de Stanford, columnista y conferenciante. Es ingeniero industrial por la Texas A&M University y doctor en Psicología por Stanford.

Dan Heath es consultor en Duke Corporate Education, Aspen Institute e investigador en Harvard Business School. Es cofundador en Thinkwell, una compañía innovadora de libros de texto multimedia.

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