Identify and Evaluate Advertising

by Valerie Bodden

Overview

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

Product Details

ISBN-13:	9781467752268
Publisher:	Lerner Publishing Group
Publication date:	01/01/2015
Series:	Info Wise Series
Pages:	40
Product dimensions:	6.50(w) x 9.30(h) x 0.30(d)
Lexile:	890L (what's this?)
Age Range:	10 - 11 Years

About the Author

Valerie Bodden is a freelance author and editor. She has written more than 100 children's nonfiction books and lives in Wisconsin with her husband and four children.

Table of Contents

Introduction: Advertising Everywhere 4

Chapter 1 What Is Advertising? 6

Chapter 2 How Do Print and Television Ads Work? 12

Chapter 3 Where Are Ads Online? 20

Chapter 4 How Do Advertisers Persuade You? 28

Now You Do It 36

Glossary 37

Selected Bibliography 38

Further Information 39

Index 40