Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

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Product Details

ISBN-13: 9781440310324
Publisher: Adams Media
Publication date: 10/31/2011
Pages: 256
Product dimensions: 8.90(w) x 11.28(h) x 1.09(d)

About the Author

Ivan Chermayeff, Tom Geismar and Sagi Haviv are all notable design industry experts. Ivan and Tom are the founding partners of Chermayeff & Geismar, and Sagi is a partner and designer at Chermayeff & Geismar. Among the three designers, they boast gold medals from the American Institute of Graphic Arts (Chermayeff), worldwide praise for a Mobil Oil identity program (Geismar) and award-winning animations, like the notorious "Logomotion" (Haviv). Together, the three form a powerhouse of design industry expertise.

Sagi Haviv is a partner and designer at Chermayeff & Geismar. Among his numerous projects for the firm are the logo designs and identity systems for the Library of Congress, National Parks of New York Harbor, The John D. and Catherine C. MacArthur Foundation, Conservation International, and the fashion brand Armani Exchange.

Ivan Chermayeff, Tom Geismar and Sagi Haviv are all notable design industry experts. Ivan and Tom are the founding partners of Chermayeff & Geismar, and Sagi is a partner and designer at Chermayeff & Geismar. Among the three designers, they boast gold medals from the American Institute of Graphic Arts (Chermayeff), worldwide praise for a Mobil Oil identity program (Geismar) and award-winning animations, like the notorious "Logomotion" (Haviv). Together, the three form a powerhouse of design industry expertise.

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