A country's ideology-the framework of ideas it uses to make values explicit and its institutions legitimate-shapes the manner in which corporations and managers live and act. If not properly understood,it can blind a manager to problems he cannot avoid; if properly understood,it can alert managers to issues that help them in dealing with government agencies,the public,their workers,and in developing their own business strategy. In this probing study,Harvard Business School professor George C. Lodge and Harvard University sociologist Ezra F. Vogel have combined their expertise to examine ideology as a useful tool for understanding national communities-how and why they have evolved,the tensions that exist within them,and the differences between them.
|Publisher:||Harvard Business Review Press|
|Product dimensions:||6.51(w) x 9.51(h) x 1.35(d)|