If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth

If You're in a Dogfight, Become a Cat!: Strategies for Long-Term Growth

by Leonard Sherman

NOOK Book(eBook)

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Product Details

ISBN-13: 9780231542821
Publisher: Columbia University Press
Publication date: 01/10/2017
Series: Columbia Business School Publishing
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 368
File size: 11 MB
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About the Author

Leonard Sherman is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. He has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen&Hamilton.

Table of Contents

Preface
1. The Origins of Modern Business Strategy Thinking
2. There's No Such Thing as a Bad Industry
3. Why Are We in Business?
4. The Search for the Holy Grail of Business: Long-Term Profitable Growth
5. Do You Know What Your Strategy Is?
6. Getting Strategy Right
7. Creating Strong Brands
8. Brand Builders and Killers
9. What Makes Products Meaningfully Different?
10. Where Do Great Ideas Come From?
11. Strategies to Break Away from the Pack
12. Hitting the Bull's-Eye
Notes
Index

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