IGNITE: Setting your Organization's Culture on Fire with Innovation

IGNITE: Setting your Organization's Culture on Fire with Innovation

by Randal C. Moss, David J. Neff


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IGNITE is for you, the professional who has wished that there was a better way to turn a bright idea into a blazing new innovation. The examples are repeatable, the writing approachable, and the results are real across every sector, from small nonprofits to Fortune 1000 companies. Regardless of your organization's size or the position you hold within it, IGNITE provides practical advice and concrete guidance on how to stop talking about an innovation strategy and make it a reality. With a focus on action, accountability, and results, this book presents a scalable process any organization can implement in order to find, evaluate, develop, and launch its next major innovation. Whether you desire to deliver new product lines or launch new services, this field guide provides guidance on how to set up an innovation center, fund it, manage it, and involve the right people to maximize the investment. The book brings in case studies and examples from industry-leading organizations so that readers can model success stories and learn from others mistakes. Never again will you be in a position where you only have a brilliant idea. With the IGNITE Framework in place, every idea has real potential.

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Product Details

ISBN-13: 9781940858173
Publisher: Ideapress Publishing
Publication date: 08/15/2016
Pages: 225
Product dimensions: 6.10(w) x 9.10(h) x 1.10(d)

About the Author

Randal C. Moss is an award-winning marketer who focuses on engaging organizations and applying technology to drive growth. He has over 12 years of experience institutionalizing innovation development frameworks, and creating and implementing consumer engagement solutions for companies and clients across the consumer packaged goods, real estate, and nonprofit sectors. Together with co-author David J. Neff, Moss helped lead the American Cancer Society's Futuring and Innovation Center.

David J. Neff helps people for a living. As a speaker, author, teacher and consultant, he's been living in the digital strategy and innovation world for the last 14 years. He currently works with a full spectrum of Fortune 500 brands and large nonprofits on all aspects of digital strategy and innovation. He is a six-time speaker at South by Southwest (SXSW) Interactive, has been a featured speaker for TEDx, PBS, AFP, NTEN, and has keynoted more than a dozen industry conferences. Together with co-author Randal C. Moss, Neff helped lead the American Cancer Society's Futuring and Innovation Center.

Table of Contents

Introduction 1

Chapter 1 What Is Innovation? 5

A Brief History Lesson 6

Introducing the IGNITE Framework 8

This Is All About Change 16

Chapter 2 What's Wrong With Your Internal Culture? 19

How to Evaluate Your Organization's Culture 20

Snapshot of a Broken Culture 24

Lockheed Martins Cure for Culture Clash 27

Innovation in a Family-Run Business Culture 32

Creating an Up start-Worthy Culture of Innovation 33

People Power 39

Chapter 3 Who Are Entrepreneurs and Why Hire Them? 43

First Things First; Look in the Mirror 45

Fixing Your Perception Problem 47

The Intrapreneur's DNA 52

How to Spot an Intrapreneur 55

Why Take the Risk? 58

How to Retain an Intrapreneur 60

Chapter 4 How to Keep Innovative Employees (and Employees Innovative) 65

Innovation Exists m Another Dimension 66

Recognize and Reward Innovative DNA 69

Take Intrapreneurs "Off the Leash" 73

Provide a Supporting Structure 76

Setting Up the Environment 80

It's OK to Bring in Reinforcements 82

Chapter 5 Assembling Your Innovation Team 85

A Study of A-Team Dynamics (Seriously) 86

Importance of Work Functions 89

Personalities of Innovation 93

Personalities Within Your Innovation Team 94

Diversity Is Critical 104

Chapter 6 Crowdsourcing, Co-creation, and Crowdshaping 105

Crowdsourcing 106

Co-creation 108

Crowdshaping 109

Bridging These Tools 110

Inspiration to Get You Started 113

Software to Help Make It Happen 122

Putting It into Perspective 125

Ignite Framework 127

Chapter 7 Organizing to IGNITE 129

Organizational Structures 130

Integrating Innovation into Your Organizational Design 132

Hiring an Innovation Leader 135

Sample Responsibilities and Qualifications 137

Chapter 8 Farming Ideas 139

Start With Employees 139

Wider Audiences and More Opportunities 144

Your Internal Audience Strategy 146

Change Management and Leveraging Internal Communications 148

Word-of-mouth and Your Champions 149

Hosting an Idea Jam 150

Hosting an Internal Hackathon 144

Idea Submission 151

Chapter 9 Trial by a Jury of Your Peers 155

Creating, Evaluating, and Demonstrating Value 156

Coolness Versus Value 157

You're Being Judged Anyway-Set the Rules Yourself 158

Creating Your Idea Review Rubric 159

The Value in Changing the Conversation 161

The Review Team 163

The Dialogue of Review 167

Tools for Evaluation 169

Failing Gracefully, Failing Forward 172

Preparing to Craft a Business Plan 175

Chapter 10 Business Plan Canvas and Value Articulation 177

Three Steps to Avoiding Business Plan Purgatory 179

Launching Your Proof of Concept 191

Chapter 11 Building and Launching a Proof of Concept 193

Building Out Your Idea 194

Funding the Prototype 207

Preparing for Launch: Getting Everyone On Board 208

The Operations of Innovation 213

Tying It All Together 217

Chapter 12 Motivation and Engagement: Making IGNITE Fun 219

Hard Truth on Motivation and Engagement 220

Intrinsic Versus Extrinsic Motivation 221

Creating Meaningful Engagement in Innovation 224

Points, Badges, and Leaderboards 228

The Dark Side of Gamification 232

Balancing the Game System 232

Chapter 13 Final Thoughts 235

Squash the Moonshot Mentality 235

Prepare to Pivot 236

Tips for Getting Started 238

Customer Reviews