Illustration: Meeting the Brief available in Paperback
This book is aimed at students and illustrators who are looking to create artworks to fulfill a specific brief, as part of their course, job or career. It leads the reader through the whole thinking process, not just of creation but from the basic essentials which are often overlooked. It explores the very foundations which underpin the choices made in creating an artwork: How is illustration used today? Who is the target audience? How is the image used to convey information? What is the message? Should it be created through truth or metaphor?
Packed with lively illustrations itself, Meeting the Brief looks at everything required to make informed decisions from gathering research and the relevance of media placement, to subject matter and the use of visual language. This educational guide guides the reader through his or her brief in detail, covering both the needs of the client as well as considering the audience, in order to get the best possible illustration, not just in artistic terms but in commercial terms too.
This is a key text for anyone wishing to make their living in this field.
|Product dimensions:||8.50(w) x 10.80(h) x 0.50(d)|
About the Author
Alan Male is an illustrator and writer, and directed the Illustration course at University College Falmouth between 1993 and 2010. He was conferred Professor of Illustration in 2009 and is now Director of Study for research and a member of the School of Art and Design Professoriate at Falmouth. He has lectured throughout the United States. Alan has won several awards (gold from the Society of Illustrators Los Angeles and a Texas ‘Bluebonnet' for children's books) and is a regular contributor to magazines and jourbanals. He has previously written Illustration: A Theoretical and Contextual Perspective (AVA, 2007).
Table of Contents
What is Illustration?
Influence and Significance
1 History of Illustration
Where has it come from?
2 A Working Art
Where Illustration is seen
Illustration and Industry
A Map of Contexts
3 Interpreting and Meeting a Brief
An Introduction to Problem-solving and Process
Information Gathering and Research Strategies
Conceptualisation and Generating Ideas
Realisation through Completion
4 A New Practice: Illustration and Research
The Research Project
The Illustrator's Agent