Image Makers: Advertising, Public Relations, and the Ethos of Advocacy / Edition 2

Image Makers: Advertising, Public Relations, and the Ethos of Advocacy / Edition 2

ISBN-10:
0226389170
ISBN-13:
9780226389172
Pub. Date:
09/01/2003
Publisher:
University of Chicago Press
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Overview

Image Makers: Advertising, Public Relations, and the Ethos of Advocacy / Edition 2


Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

Product Details

ISBN-13: 9780226389172
Publisher: University of Chicago Press
Publication date: 09/01/2003
Edition description: 1
Pages: 341
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

Table of Contents

1. Funhouse Mirrors
The Apparatus of Advocacy
2. Advertising the Great War
3. Public Relations for Advertising
The Ethos of Advocacy
4. Turning the World Upside Down
5. Advocacy as a Profession
6. Habits of Mind
7. Advocacy as a Vocation
The Discernment of Representations
8. Make-Believe Worlds

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