Imaginative Communities: Admired cities, regions and countries

Imaginative Communities: Admired cities, regions and countries

by Robert Govers

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Product Details

ISBN-13: 9789082826524
Publisher: Govers VOF
Publication date: 09/10/2018
Pages: 160
Product dimensions: 5.50(w) x 8.50(h) x 0.37(d)

About the Author

Since 2009 Robert Govers has co-edited and authored four books on the topic of community reputation with Palgrave Macmillan publishers. Imaginative Communities is his first book published under his own imprint. He has also co-authored over 50 journal articles, book chapters and conference papers and has delivered numerous public speeches and business publications. In addition, he is co-editor of the quarterly journal, Place Branding and Public Diplomacy.

Robert Govers is an independent international adviser, scholar, speaker and author on the reputation of cities, regions and countries. He is chairman of the International Place Branding Association and the managing research partner of www.good.country. He has also been an adjunct or visiting scholar at Tsinghua University, Beijing; the Indian School of Business, Hyderabad; the University of Leuven, Belgium; Rotterdam School of Management, the Netherlands; Loughborough University London Campus; IULM University Milano, Italy; and several institutes in Dubai, United Arab Emirates. He also teaches place branding on the UNESCO World Heritage at Work Master's programme in Torino, Italy.

Robert typically advises in areas such as place identity, image, reputation, economic competitiveness, tourism policy and strategy, educational policy, tourism and investment promotion, and major international events. This is approached from a strategic reputation management perspective referred to as competitive identity, which is based on the premise that places build reputation through substance and symbolic actions, as opposed to marketing gimmicks.

Robert has held positions in South Africa, the Netherlands, Belgium and Dubai, United Arab Emirates. He has been involved in many consultancy projects and advisory boards for reputable organisations such as the International Air Transport Association, the European Commission, the Flemish government and various ministries, tourism promotion boards, and regional and city administrations.

Robert has both a doctoral (2005) and master's degree (1995) from the Rotterdam School of Management, Erasmus University, the Netherlands.

www.rgovers.com www.twitter.com/rgovers www.linkedin.com/in/rgovers

Table of Contents

CHAPTER 1 HOW WE APPRECIATE HERE AND THERE 9

Communities with imagination are beacons of hope in a ruthless, competitive and globalised world in which identities seem lost. 10

1.1 Why we got lost 12

1.2 How we can regain control 14

1.3 What imaginative communities? 17

CHAPTER 2 WHO WE ARE: IMAGINED COMMUNITIES 21

Admiration is attained by those communities that have a strong sense of belonging, virtue and achievement. 22

2.1 Our pride 24

2.2 Our shared identity 29

2.3 Our shared values 38

CHAPTER 3 HOW WE FIGHT BOREDOM: COMMUNITY IMAGINATION 43

Imagination is its own form of courage and communities need lots of it in order to stand out. 44

3.1 How we use our imagination 46

3.2 How we use real and virtual 49

3.3 How we match values 51

CHAPTER 4 HOW WE BECOME ADMIRED: IMAGINATIVE COMMUNITIES 57

Admired communities create amazing imaginative stuff that is uniquely befitting, built on collaboration and engagement. 58

4.1 How we construct 60

4.2 How we communicate 65

4.3 How we collaborate 67

CHAPTER 5 WHAT THEY THINK: IMAGINARY COMMUNITIES 75

Admiration is only attained by those communities that are able to break down barriers of awareness, stereotypes and clichés. 76

5.1 How they imagine 78

5.2 How they learn and perceive 81

5.3 How we assess our reputation 85

CHAPTER 6 WHAT THEY CONVEY: IMAGED COMMUNITIES 93

Admiration is attained by those communities that set the news and broadcasting agenda and create content that audiences share in social media. 94

6.1 What they absorb 96

6.2 What they share 98

6.3 How we assess our exposure 101

CHAPTER 7 WHAT THEY EXPERIENCE: COMMUNITY IMAGINEERING 111

Communities can engineer imaginative experiences to appeal to audiences’ dreams; the stuff that people talk about. 112

7.1 How they experience 114

7.2 How they enjoy (flow) 116

7.3 How we enchant 119

CHAPTER 8 HOW WE RISE: ENLIGHTENED COMMUNITIES 125

Admired communities operate in the landscape of culture and social engagement, not just economics and power. 126

8.1 How we de-market 128

8.2 How we re-brand 131

8.3 What we are accountable for 134

ENDNOTES 139

INDEX 143

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