Implementing Analytics: A Blueprint for Design, Development, and Adoption

Implementing Analytics: A Blueprint for Design, Development, and Adoption

by Nauman Sheikh

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Product Details

ISBN-13: 9780124016965
Publisher: Elsevier Science
Publication date: 06/13/2013
Series: Morgan Kaufmann Series on Business Intelligence Series
Edition description: New Edition
Pages: 234
Sales rank: 1,082,570
Product dimensions: 7.50(w) x 9.20(h) x 0.60(d)

About the Author

Nauman Sheikh is a veteran of the data architecture profession who has built dozens of large scale operational and analytical systems over the last 18 years. He has worked in three continents solving business challenges in consumer credit, risk, fraud and direct marketing areas dealing with a variety of cultural, technological and legal challenges surrounding data and its use. He is a hands-on practitioner with skills ranging from analytical reporting to data mining models to analytics driven business decisions and their audit and control frameworks.

Table of Contents

1. Introduction

2. What is Analytics?

3. Analytics Project Lifecycle

4. Analytics Project Business Case

5. Analytics Project Architecture

6. Analytics Project Team

7. Analytics Project Development Methodology

8. Existing Technology

9. Specialized Databases

10. Statistical Tools

11. Scoring and Rating Engine

12. Strategy Design Tool

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