Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line

Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line

by Mike Fritz, Paul D. Berger

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Product Details

ISBN-13: 9780128006351
Publisher: Elsevier Science
Publication date: 03/17/2015
Pages: 396
Product dimensions: 7.50(w) x 8.90(h) x 2.50(d)

About the Author

Mike Fritz has been helping businesses make their products both more usable and useful for over 20 years. An ardent proponent of the user-centered design process, he’s helped to maximize the user experience for Verizon, Monster, GlaxoSmithKline, Lilly, Forrester, Rue La La, and Peoplefluent, among others. He holds a Masters in Science in Human Factors in Information Design from Bentley University.

Paul D. Berger is a Visiting Scholar and Professor of Marketing at Bentley University, where he is also the director of the Master of Science in Marketing Analytics (MSMA) program. He earned his S.B., S.M., and Ph.D. degrees from the Massachusetts Institute of Technology, Sloan School of Management. He has published several books, including Internet Marketing and Experimental Design, and won the Metcalf Award, a university-wide award for teaching excellence, and the John R. Russell award for excellence in executive teaching.

Table of Contents

Chapter 1: The Changing World of UX

Chapter 2: Data to the Rescue

Chapter 3: Stats! It’s Easier Than You Think

Chapter 4: Unmoderated Remote Usability Tests

Chapter 5: Surveys

Chapter 6: Good Old Usability Tests

Chapter 7: Persona Development

Chapter 8: Field Studies

Chapter 9: Live Website Data

Chapter 10: Card Sorting Data

Chapter 11: Case Studies – Tips from the Real World

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