Success doesn’t happen overnight. Except for Seth Tibbott, to whom it doesbut only after fifteen years of intrepid failure. In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.
Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy producttempehhe knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him.
Thus Tibbott discovered the “secret sauce” ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.
|Product dimensions:||6.10(w) x 9.10(h) x 1.10(d)|
About the Author
Steve Richardson writes, edits, and teaches in the damp foothills of Oregon's coast range mountains. He is the founding editor of Chemeketa Press and has published two writing textbooks, The Humble Essay and The Humble Argument, under an assumed name. He, too, was a wandering naturalist back in the day, which just goes to show you something, probably.
Table of Contents
Introduction This May Not Be the Book You're Looking for xiii
Chapter 1 Headwaters 1
Chapter 2 Tempeh 21
Chapter 3 Sole Proprietor 47
Chapter 4 Scaling Up 73
Chapter 5 Cottage Industry 95
Chapter 6 The Itch 123
Chapter 7 Reinvention 149
Chapter 8 The Tofurky Moment 171
Chapter 9 The Tofurky Company 201
About the Author 227