In the Bag: Selling in the Salon / Edition 1

In the Bag: Selling in the Salon / Edition 1

by Carol Phillips
Pub. Date:
Cengage Learning

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In the Bag: Selling in the Salon / Edition 1

An authoritative, exciting resource providing the building blocks necessary to generate sales day in and day out, featuring proven tips, techniques and technologies for generating additional sales revenue.

Product Details

ISBN-13: 9781562532369
Publisher: Cengage Learning
Publication date: 07/28/1994
Series: Career Development Series
Edition description: New Edition
Pages: 320
Product dimensions: 7.93(w) x 9.10(h) x 0.48(d)

Table of Contents

Introduction. Part One: Setting the Stage for Selling. Client Reflections. Evaluating Your Business. The Retail Center. Dynamite Displays. Selecting a Product Line. Inventory Control Systems. Client Management Systems. Service. Part Two: Develop Your Selling Skills. Personal Reflections. Personality Selling. Retail Killers and Sales Builders. The Step-by-step Selling Sequence. Closing the Sales. Selling to Men. Selling Services. Selling Product. Eighty-five Common Consumer Questions. Telephone Savvy. Part Three: Building Your Business and the Foundation for Success. Business Builders. Advertising and Marketing. Promotions. Personal Success. Appendix. Index.

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