In the Mood for Munsingwear: Minnesota's Claim to Underwear Fame

In the Mood for Munsingwear: Minnesota's Claim to Underwear Fame

by Susan Marks


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Product Details

ISBN-13: 9780873518222
Publisher: Minnesota Historical Society Press
Publication date: 04/01/2011
Edition description: 1
Pages: 128
Product dimensions: 8.10(w) x 10.10(h) x 0.70(d)

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In the Mood for Munsingwear: Minnesota's Claim to Underwear Fame 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
I am looking forward to reading the book because my dad worked there.
Henry_Berry More than 1 year ago
Munsingwear got its beginnings when George Munsing moved to Minnesota from New York in 1886 to make "itchless underwear" to sell in the region where winter was usually the coldest in the United States. As a superintendent at a New York knitting wear company, he had invented a process to "plate silk on wool" to make a fabric that would be as warm as woolen underwear yet not irritate the skin. Munsing's business was a success right from its start. And it continued to be successful with its innovations in undergarments and by staying in touch with the consumer market. The author Marks uses her talents as an author of popular nonfiction and a film director for a writing style dealing lightly yet informatively with such products requiring cagey advertising in a time when they were truly unmentionables and also a bright visual style highlighting not only the changing line of practical and attractive garments, but also the ads featuring them. Marks also writes about company operations, production equipment, and the employees, including the progressive relationship between them and management where by the 1920s, Munsingwear offered free medical care, a library, and other benefits. In the 1960s and '70s, Munsingwear had strong sales with sportswear, especially its Grand Slam golf shirt with a penguin logo worn by Bob Hope, Dean Martin, and other celebrities. Toward the end of the 1970s however, Munsingwear sales began to slump from what some analysts described as "revolving door management," but also from competition from designer and boutique brands and changing women's fashions influenced by feminism. Although the company had to move from its office and manufacturing buildings to new locations and lay off hundreds of employees, it nonetheless stayed in business; and in the past decade, with the interest in vintage fashions, it enjoyed a resurgence. The company capitalized on this in 2003 by introducing a new line of vintage-inspired sportswear named Original Penguin by Munsingwear.