This acclaimed volume provides a strong, multidisciplinary foundation for individual and family clothing choices as it balances theory with actual applications. The authors present a broad base of knowledge at an introductory level for readers' general education—unlike other books, which focus more narrowly on the needs of fashion professionals. Packed with activities, learning objectives, illustrations, and photographs, this user-friendly book meets the needs of future fashion professionals.
The authors address fashion and personal appearance issues such as influences on consumer clothing selection, target market influences, cultural, socio-psychological and physical influences, design elements and principles applied to clothing, and consumer clothing selection issues such as fit, quality, care and planning.
For fashion professionals and others interested in the fashion industry.
|Product dimensions:||7.33(w) x 9.43(h) x 0.84(d)|
Table of Contents
I. INFLUENCES ON CONSUMER CLOTHING SELECTION.
1. Target Market Influences.
2. Fashion Industry Influences.
3. Cultural Influences.
4. Socio-Psychological Influences.
5. Physical Influences.
II. DESIGN ELEMENTS AND PRINCIPLES APPLIED TO CLOTHING SELECTION.
6. Space, Form, Shape and Line.
9. Principles of Design.
10. Design Elements and Principles Applied to Fabric Design.
III. CONSUMER CLOTHING SELECTION ISSUES.
11. Clothing Fit.
12. Clothing Quality.
13. Clothing Care.
14. Wardrobe Planning.
15. Clothing Purchasing.