Influence : The Psychology of Persuasion

Influence : The Psychology of Persuasion

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Influence: The Psychology of Persuasion 3.8 out of 5 based on 0 ratings. 55 reviews.
Dave_Donelson More than 1 year ago
To understand why your marketing plans work or don't work, you need to look deep into what goes on in your customer's head. That's where this book takes you. It's a classic work on persuasion that will show you not only why behavior can be altered, but how to do it. The author, Robert Cialdini, is a professor of marketing at Arizona State as well as president of a consulting company specializing in ethical persuasion. Unlike my book on the subject, The Dynamic Manager's Guide to Marketing and Advertising (which draws heavily from the stories of business owners), some of the material here might be a little technical for the casual reader, but the serious business reader will find it worth the effort. Marketers, sales people, and managers of all stripes should take the time to understand the concepts in this substantive work.
Sally__ More than 1 year ago
It's a solid book. Fascinating, easy to read. If you've already read other psychology books some of the studies Cialdini refers too might already be familiar to you.
Anonymous 6 months ago
Read this book after hearing the author discuss the topics stated in this book on some of my favorite podcasts. Fascinating research and very informative in helping readers navigate their way through the unconscious and mechanical responses we have to the everyday situations that bombard us.
Anonymous More than 1 year ago
The Psychology of Persuasion by Robert Cialdini aims to draw attention to various tools that people use to influence others. It is an easy and interesting read, meant for a very broad audience. I enjoyed it way more than I had expected to. Some parts even made me laugh out loud, which is a rarity when I read. It was both entertaining and informational, however it was unnecessarily long. He provided a lot of examples to support his points, most of which were interesting and relevant, just redundant, because his arguments were simple enough as it is. The examples he used to support his claims were mostly anecdotal, but there were also a good deal of historical and scientific ones. They are pretty unbiased for the most part, and have obviously been specifically chosen to prove what he was saying. But, there are probably very few, if any, examples to disprove what he is saying. I agreed with a lot of what he discussed. The situations he goes over, most of us have likely encountered at some point, which make the book easy to relate to, easy to understand, and agree with. The book is presented in a very organized, easy-to-understand manner, which makes it accessible to such a broad audience. The intended audience is everyone from young adulthood onward, because not only can the tools discussed in the book benefit them as consumers, they can also benefit them as people of society- in both attempting to persuade others and evading the persuasion of others in situations not even relating to sales. The book definitely succeeded in reaching its audience. Overall, Cialdini does a good job in clearly, effectively, and engagingly conveying his objectives in the book. It is organized nicely by principle and goes through an anecdotal introduction, examples, other significances of the principle with more examples, and "how to say no" to each. With this format, he is very successful in his objectives in writing the book and answering his original two main questions, as given before. He could also be more succinct in introducing each of the chapters. Still, I enjoyed the book, way more than I had expected to, and would recommend it to others. It was a really engaging read, and provides really useful knowledge that everyone can benefit from.
Sirguane More than 1 year ago
If you enjoy learning more about how we are influenced and how we influence others, this is an interesting book. There are lots of nuggets to supplement any interest in human behavior and considerable food for thought - including many examples. Although not a difficult book to enjoy, I found I read it in several smaller sessions so as to fully absorb as much information as possible. The author demonstrates in-depth knowledge of the subject and presents it well.
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Anonymous More than 1 year ago
I bought this book to help me make my writing more persuasive, but found the insights and tips helpful for many situations. I will never again be at a loss for words to deflect pushy and manipulative sales people (or certain relatives!).
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happywifemomathletecareer More than 1 year ago
Clinical studies backed up by vividly told stories make this an entertaining read. The information contained is stunning, almost frightening. I was amazed at how easily we are influenced by the smallest things. This has positively affected my success at work (sales), parenting and as a wife. Absolute must read.
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