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Influence (rev): The Psychology of Persuasion / Edition 1
     

Influence (rev): The Psychology of Persuasion / Edition 1

4.1 37
by Robert B. Cialdini
 

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ISBN-10: 0688128165

ISBN-13: 9780688128166

Pub. Date: 01/28/1998

Publisher: HarperCollins Publishers

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

Influence guarantees two things: Readers will

Overview

Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

Influence guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before.

Product Details

ISBN-13:
9780688128166
Publisher:
HarperCollins Publishers
Publication date:
01/28/1998
Edition description:
REV
Pages:
309
Product dimensions:
6.10(w) x 9.24(h) x 0.90(d)

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Influence 4.1 out of 5 based on 0 ratings. 37 reviews.
Guest More than 1 year ago
I frequently reflect on the insights gained from Cialdini¿s superb book in both my private life and my life as a public relations professional (the ultimate influence peddlar). His research is sound and his style completely readable ¿a book filled with many ¿aha!¿ revelations. I recommend this book all the time, often purchasing one to give to a colleague. Simple truths told simply.
2jacks More than 1 year ago
This book tells you in a very concise and direct manner all of the tricks that advertisers, marketers, and salesmen use to get you to buy, to say yes when you really don't want to. If you don't want to be taken advantage of then you need to read this book to understand how its being done.
Guest More than 1 year ago
I bought the book on a recommendation of an aquaintance. I was told it was a MUST READ for everyone. I figured what the heck and bought it. I couldn't put it down from page 1. I breezed thru it and I loved it. I was actually getting flustered near the end because I wanted more. This is an excellent book! Highly recommend it!
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