Creating your very own info products is a piece of cake once you have a basic outline that shows you what to do. Like most things in this business, putting together a quality information product is nowhere near as difficult as you might think.
Whether you have an existing web business or you're a total newbie, right now is the perfect time to get started with information marketing.
A digital information product is a well-organized piece of content that is placed into an easily downloadable, electronic format. Examples of this type of product include PDF e-books and manuals (like the one you are reading right now), text documents, and executable html downloads.
What makes information marketing an attractive and lucrative field to enter? Great question!
And here are three great answers:
1. With info products, you can offer your customers instant access to your goods by way of digital download. There is no physical inventory to handle, and your overhead costs will be minimal. Info Product Marketing is a business where you can achieve close to a 100% profit margin!
2. With a little set-up work you can create an ongoing, automated income with info product marketing. It’s a great feeling to wake up in the morning with payment notifications in your inbox, and to profit from sales that are made while you are out enjoying the day with your friends and family.
3. Creating and marketing your own information products is a fantastic way to build a name for yourself and establish a strong presence in your chosen niche. Knowledgeable individuals in any field are sought after and held in high esteem.
This is my third e-book and while I’m not filthy rich at the time of this writing, I have replaced my day job with info product marketing. I am building a respected name for myself, and I continue to receive payments for work I did one time.
If you read and take action on the contents of this e-book, there is absolutely no reason why you can’t duplicate my success. You don’t have to be an expert writer or a master marketer to cash in on the digital information market. All it takes is a little basic knowledge, a decent amount of initial effort, and lots of focus and determination.
Info Product Mania was written to teach you the basics of creating your own e-books and digital reports. The subject of effective marketing could easily fill another book ten times the size of this one. However, I will offer a couple of suggestions for maximizing the success of your info product promotions.
There are many ways to distribute information for personal gain, but there are two primary strategies you should be aware of. Either approach is worthwhile, and I recommend a mixture of both strategies within your overall marketing campaign.
Selling Information for Direct Profit
The first strategy is to simply sell a digital info product for front-end profit. Most people can readily identify with this concept.
Most likely, you are already trying to sell something on the web, whether it’s an affiliate service, a business opportunity, or a physical product of some sort. So the idea of selling an electronic information package is simple enough to grasp.
Using an Affiliate Program to Increase Your Profits
As a product owner, you can now leverage the power of an affiliate sales force to drive more traffic to your website. Even a small group of active affiliates can result in far more exposure for your product than you could generate by yourself.
Clickbank and Paydotcom are two popular systems that will track your affiliate sales for you. However, these services charge you a fee each time a copy of your product is sold.
I guess I’m a bit of a control freak, because I just don’t like the idea of paying out fees for selling my own product. For this reason I recommend using an ‘in-house’ affiliate program.
You can install a simple script on your domain and have complete control of your own affiliate program. Check out this Great Affiliate Software that makes it easy to add products, track sales, pay commissions, and manage all your affiliates from one feature-packed admin control panel.
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