Infopreneurs: Turning Data Into Dollars

Infopreneurs: Turning Data Into Dollars

by H. Skip Weitzen

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Overview

Shows how to turn information into income—explaining how to tap reserves of information, tailor it to the needs of the customer, and market it to business and government. Provides practical advice and insights from successful infopreneurs, including how to consolidate, isolate, and communicate information; generate new information products and services; and employ faster information for volatile markets. Shows how to bill for services using a computer, telephone and credit cards to obtain instant payment for information provided. Also shows how to tap the power of compiled names and data to enhance market effectiveness.

Product Details

ISBN-13: 9780471528241
Publisher: Wiley
Publication date: 01/19/1991
Pages: 228
Product dimensions: 5.97(w) x 8.96(h) x 0.62(d)

Table of Contents

TURNING DATA INTO DOLLARS.

Key to Infopreneurship: Do More for Less.

Leverage Data Base Information.

Customize Information.

Facilitate Access to Information.

Speed Up the Flow of Information.

Repackage Information.

Provide Around-the-Clock Delivery of Information.

Integrate the Information Triangle.

Here's How by Who's Who.

BEYOND DATA AND DOLLARS.

Influence of Infopreneurs.

On Becoming an Infopreneur.

Index.

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