ISBN-10:
1118897781
ISBN-13:
9781118897782
Pub. Date:
12/22/2014
Publisher:
Wiley
Information Technology for Management: Digital Strategies for Insight, Action, and Sustainable Performance / Edition 10

Information Technology for Management: Digital Strategies for Insight, Action, and Sustainable Performance / Edition 10

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Product Details

ISBN-13: 9781118897782
Publisher: Wiley
Publication date: 12/22/2014
Pages: 504
Sales rank: 532,972
Product dimensions: 8.50(w) x 11.10(h) x 0.90(d)

Table of Contents

Part 1: Digital Technology Trends Transforming How Business is Done

Chapter 1: Doing Business in Digital Times

Chapter 2: Data Governance and IT Architecture Support Long-Term Performance

Chapter 3: Data Management, Big Data Analytics & Records Management

Chapter 4: Networks for Efficient Operations and Sustainability

Chapter 5: CyberSecurity and Risk Management

Part 2: Winning, Engaging, and Retaining Consumers with Technology

Chapter 6: Attracting Buyers with Search, Semantic, and Recommendation Technology

Chapter 7: Social Networking, Engagement and Social Metrics

Chapter 8: Retail, E-commerce and Mobile Commerce Technology

Part 3: Optimizing Performance with Enterprise Systems and Analytics

Chapter 9: Effective and Efficient Business Functions

Chapter 10: Strategic Technology and Enterprise Systems

Chapter 11: Data Visualization and Geographic Information Systems

Part 4: Managing Business Relationships, Projects, and Codes of Ethics

Chapter 12: IT Strategy and Balanced Scorecard

Chapter 13: Project Management and SDLC

Chapter 14: Ethical Risks and Responsibilities of IT Innovations

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