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A guide to capitalizing on new information technologies. Surveys opportunities presented by changing trends in telecommunications and office automation technology, and cites examples of moneymaking ideas using a company's existing databases and expertise. Actual examples from companies like Sears, Du Pont, GM, and Federal Express. Offers a multitude of ideas that managers can use right awayfrom retraining employees using videodisks to letting customers tap into a company's database.
|Product dimensions:||1.57(w) x 2.87(h) x (d)|
Table of Contents
The Information Economy.
The Information-Processing Industry.
Rethinking Your Business in the Information Economy.
New Strategies for Gaining Competitive Advantage.
Strategic Information Management.
New Structures and Functions for Corporate Information Management.
Managing and Planning for Information Productivity.
The Knowledge Worker: Working Smarter Not Just Harder.
The Changing Role of Business in the Information Society.