Infotrends: Profiting From Your Information Resources

Infotrends: Profiting From Your Information Resources

by Donald A. Marchand, Forest W. Horton


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Product Details

ISBN-13: 9780471816805
Publisher: Wiley
Publication date: 03/21/1986
Pages: 324
Product dimensions: 1.57(w) x 2.87(h) x (d)

Table of Contents

The Information Economy.

The Information-Processing Industry.

Rethinking Your Business in the Information Economy.

New Strategies for Gaining Competitive Advantage.

Strategic Information Management.

New Structures and Functions for Corporate Information Management.

Managing and Planning for Information Productivity.

The Knowledge Worker: Working Smarter Not Just Harder.

The Changing Role of Business in the Information Society.


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